Draker is a Lettings agency specialising in short and long term rentals across Central and West London. Landlords and tenants can’t sing their praises highly enough because the level of service they offer is so attentive and personal. They focus solely on lettings, it’s what they do, and their knowledge is unparalleled.
As a dynamic brand with a caring personality, it was important we helped Draker shed the corporate image they were in danger of establishing. We wanted to create a brand identity that sets them apart from ‘walnut veneered’ traditional estate agents.
Our rebrand had to appeal to both landlords and tenants, and messaging had to quickly communicate, in an effortless way, the key benefits of using Draker. The imagery further differentiates them; there are no expected property visuals, instead warm, inviting photography suggests Draker care about finding you the right home or letting your property.
Once we had developed the new identity, we created the website and then applied the design to a whole range of deliverables including signage, stationery, sales tools, key rings even car branding. The result is an effective demonstration of attention to detail and specialist knowledge from a company that takes great pride in what they do.