Home and Gift is the ‘must attend’ trade show of the year for buyers to gather and discover new designer product ranges, and stock up for the busy Christmas season. Every July, Harrogate is transformed into a summer festival as retailers exhibit their new product lines.
We were tasked with creating an integrated campaign that captured the unique character of Harrogate, and the impressive trade show. Our creative treatment took design cues from the iconic style of architecture found in Harrogate.
We made room sets with a predominantly Georgian look and feel that meant we could style our summery photography according to the product sectors we needed to feature. We gave each sector its own differentiating colour, and our benefit-led messaging communicated the core proposition of maximising sales over Christmas.