How do you project creativity?

CLIENT: Projection Artworks

Projection Artworks are the leading projection specialists in the UK. Pushing the boundaries of digital technology, they have delivered extraordinary spectacles that have surprised, astonished, engaged and moved people in over 36 countries from New York to Nairobi.

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They are a dynamic company with a remarkable can-do personality. Imaginative artists at the forefront of technology, if something hasn’t been done before, they’ll do it. Or invent it. Their brand identity had little to do with the way they feel as a company. Their brand needed to contain this excitement, capture the magic, and communicate the immersive nature of what they do. To reflect the creative output of their technology, we developed a brand that was inspired by elements of the 3D technology they use – mapping on to polygon shapes.

We created the logo, an abstract P and A, and extended the idea to a simple visual language that can be applied (and “mapped”) on to any imaginable (and unimaginable) canvas.The bold graphic language plays with perspective to draw the audience in, and reinforce the 360 immersive experiences Projection Artworks create. The new identity now clearly articulates that they can make the impossible possible.

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