They are a dynamic company with a remarkable can-do personality. Imaginative artists at the forefront of technology, if something hasn’t been done before, they’ll do it. Or invent it. Their brand identity had little to do with the way they feel as a company. Their brand needed to contain this excitement, capture the magic, and communicate the immersive nature of what they do. To reflect the creative output of their technology, we developed a brand that was inspired by elements of the 3D technology they use – mapping on to polygon shapes.