Cubanisto, a new beer from Cuba with a hint of rum and lime, refreshing, daring, mysterious and just the high energy party drink to liberate the vibe. We were tasked to evoke the spirit and roots of Cubanisto supporting the launch with style guidelines, key principles and a signature visual that could inform and inspire point of contact materials for both on and off trade.
We certainly had a colourful brand story to draw upon: Havana’s forbidden party district, the illegal distillation of rum, menacing danger signs to ward off the faint hearted. Only those who dared venture beyond the sign of the skull were invited to party. We created style guidelines and a hero visual that brought to life this cool and happening scene.