Juxta is a new brand, an infotainment platform for the global transport industry, and the brainchild of the Trolex Group and Aporta Digital. It’s great news for passengers on boring buses and dull trains as they can now enjoy an uninterrupted streaming of movies, games, updates and high speed WiFi. A great technology product, we were really pleased to create the brand identity and develop the comms for this unique joint venture.
Our audience includes busy senior decision makers within the global travel operator sector and train and bus manufacturers. We wanted to create excitement around the brand and show how they could transform their passengers’ travel experience. We developed a simple core idea, ‘Bringing two worlds together’ – travel and entertainment - a powerful way of communicating big movies on the go, which we reflected within the Juxta identity.
Travel can be so ordinary. Thanks to Juxta, the transport industry can make passengers happy with infotainment that actually works. No more flakey WiFi! We were tasked with bringing the many business and consumer benefits to life through a range of creative deliverables: a new website, brochure, digital and a brand film.