Ogier is exclusively focused on law, specialising in corporate, finance, funds, dispute resolution and private client work. Our task was to modernise their brand with a new look and feel, and an identity that reflects their new positioning as the company cutting through complexity to get straight to the point.
We developed an identity that evolved the existing logo and created a graphic device using the ‘O’ to communicate focus and directness. We supported our creative thinking with a strong primary colour palette, iconography and graphics. The tone of voice uses straight talking language and is captured in the new endline: ‘To the point’.
We rolled-out the new identity across advertising, digital, animation, corporate brochure and templates; applying it across the eight jurisdictions in which Ogier operates: BVI, Cayman Islands, Guernsey, Hong Kong, Jersey, Luxembourg, Shanghai and Tokyo.
“I just wanted to say a HUGE thank you for everything you’ve done. The staff launches went really well around the world – the animation has definitely had the wow factor!”