The Confederation of British Industry (CBI) is the premier lobbying organisation for UK business. They provide members with a powerful voice in government, valuable information and a formidable network. They are sometimes regarded as traditional, corporate and just for big business. This couldn’t be further from the truth, and it was important our communications addressed any misconceptions, and reinforced the benefits of membership.
Our response was an impactful campaign, “What challenges you, drives us” – this was designed to engage emotionally and give strong reasons for companies to become and stay members. Each ad is also a creative demonstration of the individual facets of CBI, and collectively they give the complete picture of what the organisation does.