Thinking clever with content

CLIENT: Asia Pacific Vision (APV)

Rebrands come in all shapes and sizes to our Curious office, and this one, we’re excited to say, came to us from the heady humid heights of Hong Kong. Asia Pacific Vision (APV) work with a wide range of clients to help them make inspiring content. And we were there to help APV with an inspiring rebrand.

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APV have a simple, powerful vision: to make content their clients can be proud of. They are passionate film makers looking for a brand that reflects who they are and where they want to go. They wanted to feel more ‘grown up’ without losing their mischievous streak – so we developed a bold new brand including logo, tool kit and guidelines that capture an informal gravitas, and position APV as compelling storytellers and skilled collaborators.

We also wanted to enhance the rebrand with an additional creative expression, a memorable graphic device that would allow APV to showcase their talent and creativity. Taking our inspiration from the new logo, we created a flexible visual mnemonic that could act as a window to the work, and bring the APV brand and their productions to life.

The new look and feel has been successfully rolled out across digital, comms, signage and stationery.

“From day one, the Curious team totally understood what we needed and then delivered work that translated our company evolution in a way that was both unexpected and effective. The compliments on our new look keep rolling in. We couldn’t be happier.”

Mark Erder, Founder, Owner APV

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