No boundaries communication


We are entering a new wave of digital communications. In response, Comverse and Acision merged their complementary technologies to create one new company. To reflect an anything-is-possible world, we were tasked with creating a brave, new brand.

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Xura was born. Powerfully equipped to help mobile operators and enterprises all over the world fully utilise emerging digital technology and guide them to richer communications products and services. Vital if they are to meet the needs of tomorrow’s multi-device, multi-services consumers.

A rebrand and naming was required to reflect a new market positioning, a new ethos, and the limitless capability of the new company. We gave Xura an inspiring brand theme ‘No boundaries’ to reflect the future world of digital communications.

Xura was launched with a digital teaser campaign to build anticipation, and supported with a brand book, and corporate brochure. We are also developing a new website, video, templates, stationery.

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