We love to share our thinking. What has inspired us. Thought pieces. Insights. GG (general gossip). Immerse in our brain food.


Be You. Not everyone else

How do fintech companies develop their brands in order to stand out from the crowd? In such an innovative, creative and fast moving sector the competition is fierce and customers have high expectations. What can fintech brands do in order to steal a march on the traditional incumbents and their other competitors? We’ve taken a […]

Read more

How To Build Brand Consistency

What do the most recognized brands have in common? Simply put, they present a coherent message to their customers. This includes everything they do from design and words, through to product development. How do they do it? And what’s the secret to unlocking this potential? Building brand consistency Nowadays it’s not just all about the […]

Read more

How do you inject humanness into robots?

Branding for tech companies Brand is a hot topic for tech companies. It’s not all that surprising, given that tech companies have now taken over the top brand charts. Last year six of the top ten global brands reported in Interbrand’s Top 100 Global Brands were technology-led businesses. So, what makes a successful tech company […]

Read more