Zyte

A smooth pathway to web data. Zyte knows where and how to retrieve invaluable information that businesses would just love to get their hands on. The problem they faced was that they were only really known to a developer audience.

What we did
  • Brand Strategy
  • Naming
  • Visual Identity
  • Website
  • Brand Guidelines
  • Brand Video
  • Collateral
  • Merchandise
Industry
  • Technology

What’s in a name?
By changing their name from Scrapinghub to Zyte, we captured the brand’s energetic approach and signalled the arrival of a new game changer.

Sing it from the hills
To move forward, Zyte needed to become accessible to a business audience. We developed a customer-focused personality and crafted headlines that clearly communicate the business benefits of what they do. Without Zyte’s essential insights and learnings, they are missing out on vital market knowledge.

Removing barriers 
The whole brand identity enables Zyte to clearly explain what they do in a visual and engaging way. What could be interpreted as a complicated piece of technology is made simple and engaging. Our graphic language communicates at a high level how Zyte gives users access to the information they’re missing out on.

Show us what you do
It was vital to demonstrate their brand purpose clearly and simply. Zyte opens a smooth pathway to web data, giving businesses a competitive advantage. The ‘Zyte Z’ logos show different visualisations of the data providing a path between two points. They animate to show the energy and confidence of the brand.

Working with Curious has been amazing. We started on the journey with them over a year ago and they guided us through the rebranding of our company from start to finish. One big success factor for me is that the whole company loves our new brand and identity and as we take it to market, I’m confident so will our customers.

Marie Moynihan
Head of Marketing at Zyte