The world of law firms has become rather complex. With endless new service offerings and complicated jargon, it’s hard to know who does what anymore. Ogier wanted to be different. And simpler. We developed a new strategy and brand identity that shows they get to the point. Quickly.

A strategy to cut through the noise
Our strategy positioned Ogier as the company cutting through complexity.

The tone of voice uses straight talking language and is captured in the new endline: ‘To the Point’ – carrying the strategy right through the brand.

Focused design
We developed an identity that evolved the existing logo and created a graphic device using the ‘O’ to communicate focus and directness.

We supported our creative thinking with a strong primary colour palette, iconography and graphics.

The new identity was rolled out across the eight jurisdictions in which Ogier operates: BVI, Cayman Islands, Guernsey, Hong Kong, Jersey, Luxembourg, Shanghai and Tokyo.

“I just wanted to say a huge thank you for everything you’ve done. The staff launches went really well around the world – the animation has definitely had the wow factor!”

Kate Kirk
Head of Marketing, Ogier