The mass serialisation codes generated by Kezzler mark and identify products. In an instant you can track, trace, authenticate, safeguard, and learn about them. Invaluable in the health and food industry. Their technology is truly remarkable, so they needed a brand to match.

What we did
  • Brand Strategy
  • Visual Identity
  • Website
  • Brand Guidelines
  • Brand Video
  • Collateral
  • Technology

What did the brand need to do?
Kezzler are at the forefront of mass encryption technology. It was important our new identity propelled them forward, and made them ‘obsessive’, ‘fearless’ and ‘dynamic’. We also needed to develop a clear explanation of the technology, the capabilities and how Kezzler changes global business practices by making every single product item on earth digitally unique and interactive.

Dot to dot
We created a clear ‘dot and line’ graphic system that captures the essence of what the Kezzler technology is about: namely, powerful connections to a world of information.

Connecting to the rest of the brand
We used this device to develop the logo, the look and feel of the brand, animation, the website, and to define the different benefits to producers and consumers through iconography.