Giving potential a place to live
What we did
Brand Strategy
Brand Identity
Brand Guidelines
Website
QIG are a new expert hospitality investment company paving the way for the future of alternative accommodation. By acquiring, creating, and developing brands, they will transform the way we travel. But first, they needed a brand for themselves.
What do you need to bring an idea to life?
That was the question at the heart of this project. And the truth is, there’s no one answer. It takes a combination of traits to take a concept and turn it into reality. But with a leadership well established in the industry and an appetite for change, QIG has all the ingredients needed to make things happen.
The perfect matchmaker
Willpower and knowhow. Ideas with investment. Knowledge with experience. Attitude with ambition. Opportunity with outcomes. Our design heroes these pairings, showing the value in collaboration and demonstrating to QIG’s audiences they give potential a place to live.
Lime, Stone, and Sand
The brand design is aspirational and lifestyle. We took creative direction from editorials like Conde Nast and Vogue, choosing gentle relaxing colours and imagery to match our inspirational messaging that showcases travelling, exploring and experiences.
The result is a confident, engaging brand, ready to get to work on their mission.