Polaris

Marketing is tricky. There’s too much noise out there. As a marketer, how do you make sure you’re in the right place, at the right time, expressing the right messages?

What we did
  • Brand strategy
  • Visual identity
  • Website
  • Brand guidelines
  • Tone of voice
Industry
  • SEO Agency

Not just SEO

Polaris is a full-service SEO and marketing consultancy – they know how to target the right people, driving traffic and business to your website. They do SEO very well with roots stemming from over 12 years of performance as a global SEO agency in 14 countries. However, their business isn’t just search engines, key words, driving traffic and generating sales and leads – this is where we come in.

Setting Polaris apart

Polaris as a brand needed positioning away from other SEO agencies and become a recognisable destination for marketers looking to enrich their customer experience. They wanted to be seen as partners guiding, supporting, advising their clients through marketing terrain that is unknown to them – with a clear plan that leads to where they need to be. A perfect strategy reinforced by the Polaris name – also called the North Star synonymous with navigation.

Forever forwards

Creatively, we had a distinctive jumping off point which took the brand to a whole new identity. We developed a graphic device, simple and impactful, that captures how they lead clients on their marketing journey – showing them the way forwards. The new logo emphasises the idea of Polaris, that it is ever present in the sky, forever guiding.

Committed to clarity

We created a confident brand that clearly shows Polaris is committed to guiding businesses when they are lost in the marketing landscape with clear, expert knowledge. Moving them forever forwards.

“We truly understand now who we are, why we exist, and how this translates into language we can use to communicate with both our customers and prospects. A great team, we are delighted with the final rebrand and excited about the new website they have designed for us.”

Amo Sokhi
Director, Polaris