Beck Greener

As one of the oldest intellectual property firms in the world, Beck Greener has been protecting inventions, trademarks, designs, copyright, and other intellectual property for over 150 years. We needed to work out how we could protect their identity.

What we did
  • Brand Strategy
  • Visual Identity
  • Website
  • Brand Guidelines
  • Art Direction
  • Advertising
  • Collateral
Industry
  • Law

Past and present collide
Beck Greener wanted to revisit their brand to ensure it represented who they are and matched their ambitions going forward. They have a strong heritage but we felt they had more to say.

We wanted to clearly mark out a unique positioning that reflects their depth of expertise and brings their rich history together with a modern outlook.

What makes you special?
The partners at Beck Greener have the commercial acumen and tenacity to make a real difference. By paying special attention to detail, they can look closer and see things that other firms can’t.

To reflect their business approach, we developed key brand statements and commissioned illustrator Brett Ryder to create a fresh contemporary identity.

Let your ideas fly
‘We look closer’. ‘145 years new’. Our messaging features in brand communications such as the website, marketing communications and stationery, and are brought to life with thought-provoking illustrations.

Making your website work for you
Security concerns and more content than they knew what to do with meant a website update was a must for IP firm Beck Greener. But, what started as a routine renew became an opportunity to build a true asset.

Their new site had to support more services, solutions, and sectors: showcasing the breadth of industries and people Beck Greener can help. And the design had to be flexible enough to scale and grow over time. A myriad of flexible modules give Beck Greener the ability to be smart about how they introduce new content and pages and link them to other parts of the website.

What’s the result?
Our design has modernized Beck Greener’s brand: making it fit in a modern website and giving Brett Ryder’s beautiful and intricate illustrations, key to the brand, space to be appreciated.

Illustrator: Brett Ryder

‘We’ve had the pleasure of working with Curious on our website and communications for many years. The creative input that the team brings to the table are second to none, not to mention the excellent understanding of our business and brand. Curious has proved to be a key player in our effort to make us stand out from our competitors”.

Alison Swaden
Marketing & Communications Manager, Beck Greener