Work - NiCE

NiCE is leading the way in AI-powered customer experience – turning it into the biggest advantage for businesses. They needed a brand that reflects both the intelligence of their technology and the humanity of the experiences it enables.

The future of customer service
NiCE’s technology anticipates, assists, and elevates customer experiences. Customers can now expect their needs to be met seamlessly, while businesses see the possibilities of a frictionless world where problems are solved before they happen. How do you tell the story of cutting-edge AI without losing the warmth of human connection?

We created a bold brand with a central idea reinforcing NiCE as the CX leader: “Create a NiCE world.” A vision, a call to action, and a mindset – where technology enhances human connection, service finds you, and businesses don’t just react – they understand, predict, assist, and listen. NiCE is not just an AI platform; it’s a commitment to making every interaction smoother, smarter, and more meaningful.

Our repositioning gives NiCE a distinctive voice at a time everyone is talking about AI. The animated NiCE logo transforms from AI to a smile, capturing the convergence of technology and human connection. Dynamic, responsive gradients mirror the movement of seamless conversation, adapting in real time to every customer, every moment, every need.

From social campaigns to global launch events, the brand comes alive everywhere. We’ve united internal teams, engaged C-suites with new messaging, and elevated NiCE from a smart solution to a CX leader. That’s NiCE.

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What we did
  • Brand strategy
  • Visual identity
  • Website
  • Brand Microsite
  • Brand guidelines
  • Tone of Voice
  • Brand Video
  • Advertising
  • Social Media
  • Collateral
  • Exhibition
  • Merchandise
Industry
  • Technology

“You’ve been true collaborators, a creative powerhouse and an unwavering pillar of support. You delivered outstanding results in record time, all while demonstrating the highest levels of professionalism, creativity, and calm confidence. You don’t just understand us… you get us.”

Caron Cohen
Director, Brand and Creative, NiCE