Shwen Shwen by Maria Bradford

“Life is so endlessly delicious” says Maria Bradford, a master in creating unique dishes that come from her Sierra Leonean heritage. She was ready to take a leap and realise her dream of launching her own restaurant brand and events company.

What we did
  • Brand Strategy
  • Visual Identity
  • Website
  • Art Direction
  • Packaging
  • Brand Videos
  • Merchandise
Industry
  • Food and drink

Bringing passion to life
We were tasked with launching a lifelong ambition. Turning a passion of food into a dynamic and colourful brand. But with so many sources of inspiration through her cooking we needed to work out a way to get the essence of what Maria creates in her dishes into her new brand.

Getting the right personality
There was no doubt that Maria had to be central to the brand – her energy, fascination for age-old African recipes, her creativity and freshness needed to shine through. We had to balance the heritage of her cooking techniques with her creative license to change and reimagine traditional ingredients – making sure we kept it as vibrant as her personality of course.

A little bit fancy
As Maria enters this new chapter, a new name was needed for her brand. Shwen Shwen, Krio for ‘Fancy’, perfectly describes the Sierra Leonean inspired dishes she creates. The name also gave us creative inspiration for the logo, bringing together the cooking traditions with a modern reimagination.

Warm and welcoming
We created a brand that transports you to another world. Where a new culture, traditions and exciting ingredients, recipes and dishes are waiting to be explored. The brand had to be inviting and warm and capture Maria’s colourful personality. We drew upon the raw energy of Sierra Leone and gave it a little twist. Just as Maria does with her cooking.

“Working with Curious on this project has been a truly enjoyable experience. Right from the beginning they captured the spirit and passion of what we do and have brought this to life in our new brand, communicating the vibrancy of the Sierra Leonean culture and the delicious food we create. It’s been wonderful.”

Maria Bradford
Chef and owner, Shwen Shwen