Cashflows

Making business flow. Cashflows has one focus: to make payments better by offering simple solutions that give a smoother, faster, connected and customer-centric experience.

What we did
  • Brand Strategy
  • Visual Identity
  • Website
  • Brand Guidelines
  • Brand Video
  • Collateral
  • Merchandise
Industry
  • Finance

Cashflow is everything
When you tap your debit card on the merchant’s machine what happens? As consumers we don’t give the whole ecommerce transaction process a second thought.

For the business owner, they rely on a payments provider. Declines, disputes, payment fraud, the 3-5 days settlement wait for funds to hit a merchant’s account all disrupt the flow of business and prevent owners from growing and moving forward.

Technology has advanced but rather than addressing specific business needs and pain-points, there exists a complex payments system full of process and jargon. The payments industry has lost sight of the businesses they serve.

Highlighting a key difference
We wanted to demonstrate how they enable business to move seamlessly forward – they make business flow. Everything we built into the new brand captures this single-minded concept.

Flow motion
We wanted to demonstrate how they enable business to move seamlessly forward – they make business flow. Everything we built into the new brand captures this single-minded concept.

“The team at Curious quickly understood the workings of what for many is a fragmented and complex industry, and distilled that into a compelling and simple customer proposition.”

Chris Boyes
Head of Marketing, Cashflows