Making experiences flow

What we did

Brand Strategy
Brand Identity
Brand Guidelines

New acquisitions and internal streamlining meant NICE’s CX (customer experience) technology was better than ever. The problem they faced was that although their solutions were industry-leading, they weren’t the household name they aspired to be. NICE needed a visual refresh and an elevated positioning to introduce themselves to the world.

That seamless feeling
If you’ve called, emailed, or texted any brand, you’ve likely used NICE’s software. Their solutions transform CX from good enough to a highly personalised and seamless conversation.

We went beyond the functional and technical to showcase the emotional benefits of NICE’s solutions. They remove barriers, hold-ups, and indifference. Their cloud omnichannel, analytics, and AI tech power make interactions smooth and personal. With NICE, customer experiences flow.

A colour update
We updated NICE’s colour palette to be brighter, more vibrant and energetic. Gradients from the secondary pallette bring a sense of motion and flow to our designs.

We wanted to define NICE’s capabilities as the ultimate standard. Our ‘be the smile’ graphic device symbolises the people-centric, emotive benefits of their future-embracing contact centre software.

Our uplifting and motivational refresh promises to transform a faceless organisation into a trusted and human experience. It perfectly captures NICE’s brand essence.

‘’I had a great experience working with the Curious team, they quickly understood our complex business offer and we partnered well in realizing it into the new, smart, and much loved brand
of today.” 

Caron Cohen
Head of Brand and Creative NICE