Xura

We are entering a new wave of digital communications. In response, two telecommunication companies Comverse and Acision merged their complementary technologies to create one exciting new company. Xura.

What we did
  • Brand Strategy
  • Naming
  • Visual Identity
  • Website
  • Brand Book
  • Brand Guidelines
  • Brand Video
  • Collateral
  • Merchandise
Industry
  • Technology

How do you capture an anything-is-possible world?
We were tasked with reflecting the limitless capability of a new company – powerfully equipped to help mobile operators and enterprises all over the world fully utilise emerging digital technology and guide them to richer communications products and services. Vital if they are to meet the needs of tomorrow’s multi-device, multi-services consumers.

A new brand needs a new name 
To reflect the ambitions of the company, we created a brave, new brand. Naming was required to reflect a new market positioning, a new ethos, and the massive potential of the new company that was being formed.

A single core idea 

We gave Xura an inspiring brand theme ‘No boundaries’ to reflect the future world of digital communications. They are driving smarter technology, there are no limits to what they might achieve.