No boundaries communications

What we did

Brand Strategy
Brand Identity
Brand Book
Brand Video

We are entering a new wave of digital communications. In response, Comverse and Acision merged their complementary technologies to create one exciting new company. Xura.

How do you capture an anything-is-possible world?
We were tasked with reflecting the limitless capability of a new company – powerfully equipped to help mobile operators and enterprises all over the world fully utilise emerging digital technology and guide them to richer communications products and services. Vital if they are to meet the needs of tomorrow’s multi-device, multi-services consumers.

A new brand needs a new name
To reflect the ambitions of the company, we created a brave, new brand. Naming was required to reflect a new market positioning, a new ethos, and the massive potential of the new company.

A single message
We gave Xura an inspiring brand theme ‘No boundaries’ to reflect the future world of digital communications. They are driving smarter technology, there are no limits to what they might achieve.