Where is the human side of health tech? Introducing Leal. A decision support platform on a mission to democratize access to advanced cancer treatment. Because, when it comes to your health, you should have options. Options that give possibilities. And possibilities that lead to hope.

What we did
  • Brand Strategy
  • Naming
  • Visual Identity
  • Brand Guidelines
  • Brand Videos
  • Collateral
  • Health

A name that says who you are

The word Leal means loyal and honest. It’s a name that is warm, inviting, and action orientated. Because that’s who they are for their patients. When you’re going through challenging and sensitive times, that’s everything you need.

What does together look like?

The logo perfectly reflects how Leal brings patients and medical audiences together to find the best treatment for the person in need. A connection that comes from their cutting-edge technology, but powered by their determination to make the patient experience better.

Leal is a brand that’s here to do something

They guide people through hard times, so we needed the brand to be confident in order to get people’s trust. With a deep understanding of what cancer patients go through, it’s a brand with a heart. And a brave one at that.

Leal understands what it is to face a cancer diagnosis. With them at your side, you are never alone. With Leal, you’re in it together.

A warm familiar voice

When all of a sudden you hear that word. When you know it’s bad news. When you’re worried about what’s next. Leal is a voice you feel confident to trust. Giving you perspective. Giving you hope. Leal’s voice never uses a patronising tone and doesn’t bother with complex language. It’s about keeping it real and speaking in plain English.

Leal understands

To convey how leal helps patients with their decision-making throughout their clinical journey our brand video shows every point they might interact with the brand.

A montage of people living their lives – doing school drop-offs, gathering with family, working – average, everyday people, doing average, everyday, almost mundane things becomes powerful when combined with our emotive script.