Work - Behaviorally
Behaviorally is a data analytics and intelligence company who are positioning elite brands at the forefront of the transaction moment. They have the science, the AI to verify big business decisions. If you’re changing packaging, you need to be sure.
- Brand strategy
- Visual Identity
- Website
- Brand Guidelines
- Collateral
- Data intelligence
The Transaction Powerhouse
Imagine if you could be transported to the exact moment when consumers make their purchasing decisions. What amazing insight you would have to out-think competitors, to move forward as a business, to make big decisions with certainty. Behaviorally has the tech that owns the transaction moment – putting their clients right there. At the point of purchase. Giving them an all-seeing, unique sense. They needed a rebrand that defined and articulated their extraordinary capabilities and pushed past other players out there. We transformed them into a Transaction Powerhouse.
A message with focus
Nobody has Behaviorally’s knowledge and tech expertise. However, they needed a brand which could build on their leadership position in consumer-packaged goods and take them into the health and wellbeing, retail, alcohol and consumer electrics categories. We needed to find a creative positioning that sets them apart in the same way their product does.
Decision Precision
The transaction is the moment in marketing that matters the most. By focusing on clarity, precision and action, we helped Behaviorally transform its brand into a trusted partner that empowers clients to make faster, smarter decisions – ultimately driving success at the transaction moment. We created a brand with a distinctive look and feel and overarching message, ‘Decision Precision’, giving the purchasing moment certainty and truth.
Pinpointing the visual expression
The behaviours we exhibit as consumers are complex. (That’s why it’s a science!) We were sure this brand needed to move away from confusion. Our clean typography and uncomplicated layouts reflect the decisive values we were creating. A neutral palette and black and white imagery allow the vibrancy of the Behaviorally accent pink to cut through. The dot serves as our precision point – highlighting the moment of transaction – demonstrating laser focus and clarity.
Behaviorally has a clear view of where they are heading. The rebrand isn’t just a new look, it gives permission to stand as a clear leader in the data and intelligence space.
