World Wide Technology

WWT help organizations accelerate progress and growth by connecting them to the right technology. And supplying it around the world. No one would know this from looking at their untouched brand.

What we did
  • Brand Strategy
  • Visual Identity
  • Website
  • Brand Guidelines
  • Brand Videos
  • Advertising
  • Collateral
  • Merchandise
  • Technology

It was important to create a simple, overarching brand thought that could elevate the WWT name and own a bigger, bolder presence on the global technology stage. Our big idea ‘Make a New World Happen’ encapsulates ambition, what WWT do, their creativity and their global delivery.

Within a few, simple words, we had defined a new proposition that speaks to both the strategy and execution sides of the business. This thinking has become the springboard for a refreshed identity, tone of voice, a whole range of communications, and a messaging framework to showcase WWT services.

Designed to bring world’s together
To accompany our message, we created a visual design system that focussed on bringing worlds together. Again going to the heart of what WWT do. They remove barriers to the progress.

Our graphic device is inspired by the logo.

Our new strategy and creative work have sparked the whole organisation to realise the power of their brand, and it will be used to take them to new heights.

“Curious has helped us define who we are as a brand. We have a very complex business structure and so for them to be able to understand and translate that into a crystal clear message has been incredibly valuable. They’ve captured our innovative spirit and set us apart so we can be known as the brand that moves organisations into the future and makes the possible – possible”

Chad Bockert
Vice President of Marketing WWT